BRANDING – Part 2

The first step to branding is engraving belief. If you don’t believe the potential your brand has, then who will? You see, the destiny of a brand should be affection and that begins with you. You have to be the first person who will love your brand, as love is a brands best friend. The quest of a brand is love, whilst destiny – affection, I said it once and I’ll say it again. However, an idea is simply just an idea, but then you must garden your brand until it blossoms. 

For a brand to flourish, it must indulge and act upon customer feedback. On another note, a brand that is nostalgic will always thrive. Remember, persistence is instrumental to a great vision and it’s down to you to carry your vision forward. The road to a successful brand is differentiation. To enjoy the cream, you must satisfy your customer, it’s that simple. Things will get tough, however a brand must find its silver lining. The most successful brands are fluent in loyalty, as the bounty of your brand is customer loyalty. To enhance your brand, you must protect customer loyalty, it’s the core of your brand value. The ultimate fortune for a brand is brand loyalty. Your brand should be centred with love and coated with loyalty. 

A brand will only blossom when its purpose is sincere, so you cannot make things up. You must be original and genuine. A vital part of branding is emotional branding, how consumers become emotionally attached to products or services – such as apple. Your brand must have the ability of changing peoples’ lives. Story, purpose and love are the perfect ingredients to stir an affectionate brand. Note, brands have feelings too – they need love just like flowers need the sun. 

To conclude, your brand should be modest in expectation and honest in strategy. Whereas employees must harvest your secrets for brand longevity. Every brand must carry a scent of creativity. Ideas ignite brands, but only critical action makes dreams come true. Words can be just words but they can also be a melody to your brand, so take the above advice however you want it, but just remember emotional branding, google it at least … it certainly changed my life.

BRANDING

The key to branding is the story, a story that resonates and speaks volumes. A story with a melody and a rhythm that ignites the public. The story is the key to the consumers heart, and your brand must require affection, this my friend must be an obsession.

The remedy to a successful brand is its story, believe me. I said it once and I’ll say it again … it’s a marketing crime if your brand doesn’t have a story. Once the consumer understands your story, they will understand your purpose. 

If you truly want to manifest a successful brand, if you want to form a connection with your customer then explain your vision, your ‘aha’ moment, the moment that triggered the action to create what you have created. 

And please dream, everyday day think about what your next step to be, but don’t think and talk too much, rather act – have a just do it approach! Good luck everyone, oh … if you need Brand Consultancy then do see our price list, to be honest we’re kinda good at what we do, so give us a Moo!

ATTITUDE

Your attitude is worth more than your talent, I learned that the hard way. During my late teens I struggled to take orders from others, this was primarily due to my brother having his own business. He had a car wash and I would work there during the weekend plus the school holidays. When he was not around, I was boss. Managing 7 staff at the young age of 19 only ignited my ego. 

When I was 21, my brother sold the car wash and that meant I had to work like an ordinary citizen. Let’s just say the first two retail jobs did not go well, but to be fair, they were temporary roles during the sale period. Then came Harrods, the brand that changed my life. When I first walked into the store, it was like a fairytale, working there however was even better. I was given the chance to work temporarily during the sale period, with great affection towards my brother, my manager I think only hired me as my elder had worked there 2 years prior. I learned so much from Harrods, but if I had to sum up all my experience into one word, I would choose “Etiquette” as I had to smile, talk, act according to the Harrods protocol.

The second time I worked during the sale period once again, and the the third time I was chosen out of maybe 100 people and kept on as weekend staff. During that time, I had enrolled for my masters and Harrods proved to be the backbone in allowing me to pay my tuition fees whilst studying. That particular year was my most challenging, but I came out with flying colours. I truly accomplished everything that I had always wanted, and that’s to make my mum and dad proud. But of course, challenges never end, so then came the all but critical job search adventure.

I am now happily working in marketing/design but it was all done through avoiding one thing, that’s ego. People, stay far away from your ego, and ego is not just boasting or showing off, it’s far more dangerous. Be humble, be polite, and work hard, plus search the word Etiquette if you need to know what made me the man I am today. 

Best wishes,

Enis