LOVE – Part 3

Life’s royalty is love, it is the very essence that drives us, each second of our lives. To love is a beautiful thing, and even more beautiful is when you don’t expect love back but love unconditionally. Engrave life with love, for love is life’s silver lining. The melody of life is love and with love happiness blossoms. Love is energy, love is everything – from the one you love, to your family, friends, nature, art, food and the list goes on. Love is the seed of life, so one must condition life with love – always.

When hope is cemented in Love then you’re on the right track. You will be able to harmonise life with the simple act of giving love. Love sparkles life, love is like a beautiful flower, and the energy of love never dies. Love has an aroma like no other, an energy so powerful sent from the Divine. Love is instrumental in everyday living, love is the orchestra and you’re the composer. Love is live’s chorus, with a rhythm like no other. Please don’t forget to love people, for love is all we have.

Love is pure, love – that is all.

DESIGN

Exceptional design boils down to beauty and simplicity. For one to design, he/she must be a visionary. He/she must create a solution that can harmonise humanity and ultimately connect/unite culture. There is a melody behind design, and it’s called change.

Change is an obsession to modern designers, change is potent and curiosity triggers action that influences this change. Often, one thinks design to be about furniture, cars, but technology has been at the forefront of this movement. The remedy to great design is creating a product that is a magnet to the heart. A remarkable product must fuel modern day culture and play its part. Apple inc. have done that – having recently announced the sale of over 1,000,000,000 iPhones (you saw that alright … a Billion).

In relation to branding, firstly I would like to highlight that taste is critical to design and without taste you will not set or create trends. To have a design driven mindset that is in sync with the trend-conscious will do you wonders. Secondly, creativity in the aspect of differentiation is the rhythm to a branding orchestra. Thirdly, I love typography and for the last year have continuously studied different fonts, how they pair/marry each other, and those Vogue type fonts that have changed the fashion World. With regards to logo’s, when I have a client, not only do I brief graphic designers to do a cool logo but force myself to go on photoshop and create a typography font logo which is in sync with their brand.

To conclude – Design at best, is simple and beautiful, or … simply beautiful. For that reason I applaud Apple Chief designer Jony Ive for inspiring me, thank you.