Lika Gmbh offers a well-rounded range of services and products such as scaffolding, building materials and in depth construction of houses and apartments. Owned by Esat Lika, it has become a huge success in Switzerland. The aim was to narrow the company’s ethos in one word “Quality” and of course, the + complements its location. To conclude, it was a pleasure to see the slogan advertised in different Swiss cities, where huge projects were being developed.
Not only do we cater for brands but we also create them, 4umum.com being one. The quote, “Heaven is beneath your Mother’s feet,” reflects the ultimate vision, where the brand is all about giving back. What started as apparel projects, has now taken a new direction whereby the brand will be a Gift shop for Mother’s, only. Simplicity was guilty for the new direction and this allowed the website to achieve the 45,000 landmark. In short, marketing slogans are used on products ranging from watches, bracelets, rings, and even Swiss chocolate.
During the first year of his marketing degree, Enis had drawn a face split in two colours – black & white with the slogan above. Having completely forgotten about it all, it was years later that boredom triggered him to flick through his old notebook. He then briefed a graphic designer of the rough sketch, she put the magic touches & sweatshirts were created. The results were interesting, in fact so much positive feedback was given from people wearing it that they asked to purchase one too, and so UnityStates.com was born.
7dePARIS.com was rebranded to 7ofPARIS.com … why? Well people were confused, pardon my french but not everyone speaks the language. To stick with the core roots of the word “Couture” 7deParis is the luxury woven fashion line, whereas 7ofParis is the road to ultimate success (the shape of the number being the path). Doesn’t it sound simple, well it was not … in short one is french, one is english.
Qafa Resort is the latest edition to receive a branding makeover. Located in Kosovo’s skiing resort Brezovicë, it has plenty to offer for all age groups. However, the biggest downfall was its menu which triggered Enis to do something. A fresh & elegant menu was created which translated the Qafa Resort vision. This was in sync with its personality where the following reflects the potential it truly has, “Qafa Resort has a melody of its own, enjoy your exquisite meal to the sound of mother nature.”
SipparCafe.com was a challenge, first Enis asked what the direction with this business was & then positioned the brand as – Shisha | Coffee | Food. Next was the menu, their original looked very unattractive and was in need of something different, perhaps a vintage feel. With regards to the website, creative content like, “the core of our ethos is creating a nostalgic feeling for you, every-time,” highlighted its ultimate purpose and the fun continued with, “the key ingredient is delighting your taste-buds,” to the rather cool, “we answer your cravings,” sentence.
HBIC cars proved to be a real challenge. The objective was to emulate what Autotrader & other online car selling platforms had achieved, but this being on a smaller scale. Coding was a challenge, but Enis began swimming without knowing how to. Besides the virtual language (CSS) Enis focused more on the content, with sentences such as, “We are rooted in simplicity, because we compress complexity into simplicity,” to the rather poetic, “looking to buy a car can feel like you are walking on a long desert but we are your oasis.”
Three brief design projects were completed with passion. The first being a poster for the hottest shisha spot in North West London – Tunnel Lounge which has a very retro vibe, so the old newspaper most definitely suited its purpose. The second is a logo for Onik – a Pizzeria/Cafe based in West Ealing, London. Finally the last project was for Imperial Cafe which has a combination of fonts – all complementing each other.
LDNsnaps.com is a photo booth hire company with a difference. In order to stand out and differentiate, the brand story was driven by poetry. For example, content like, “Life is a beautiful picture and we aim to make the best possible memories that you will never forget,” along with, “we cater your needs and meet expectations by translating a royal experience for each client,” highlighted its objectives. Whereas the slogans, “we add colour to your occasion,” and, “we zoom into your happiness,” reflected its ethos.
Harrow Hand Car Wash – From scratch, content had to be created. The owner wanted something simple, yet attractive that reflected elegance. From creative sentences such as, “The melody to our success over the years has ultimately come down to our fluency of the service we offer,” to the Gallery section where the following was written: “below is a gallery of happy cars, remember they need looking after too,” made it rather fun to write.
COCO approached us with a rebranding campaign. The first picture was their initial logo however Enis thought it needed a makeover. It needed a sense of luxury to make a long-term statement and the Gold certainly gives it that along with the heraldic design. Everything was completed rather quick but sometimes creativity works best spontaneously.
Enis was taking a casual stroll in Kosovo’s most historic city – Prizren, suddenly he saw a gem. Next to the main road there was a hut with windows all around, inside people get the absolute treatment from traditional skilled barbers dating back to the Ottoman days. Since 1964, they only had a name but no logo, so the task began. After messing around with a variety of vintage barber logo’s, it was compressed into one which had history, simplicity and elegance combined.