To stand out, one must differentiate. You might have a great product but not a perfect one. The cherry on top is down to 5 key things, and the department store Harrods has this on lock. In the marketing context, these 5 key things are known as the 5 senses.
I have worked for Harrods three times during my studies, and each time was a blessing. But the last time I worked at Harrods, I was also doing my masters and paying my tuition fees at the same time. Till this day, I have never achieved what I achieved then, it was so stressful yet super rewarding when I graduated. God is great!
During my studies I decided to base my Dissertation thesis on Harrods, with the question, “How does Harrods use Experiential Branding to enhance Consumer experience?” to conclude:
Harrods = BLISS:
B – British … heritage meets cutting edge
L – Luxury … is the new premium, it’s not always expensive
I – Innovation … is always at the forefront of retail trends
S – Sensational … the greatest store on earth
S – Service … to make every customer feel special
The first step to branding is engraving belief. If you don’t believe the potential your brand has, then who will? You see, the destiny of a brand should be affection and that begins with you. You have to be the first person who will love your brand, as love is a brands best friend. The quest of a brand is love, whilst destiny – affection, I said it once and I’ll say it again. However, an idea is simply just an idea, but then you must garden your brand until it blossoms.
For a brand to flourish, it must indulge and act upon customer feedback. On another note, a brand that is nostalgic will always thrive. Remember, persistence is instrumental to a great vision and it’s down to you to carry your vision forward. The road to a successful brand is differentiation. To enjoy the cream, you must satisfy your customer, it’s that simple. Things will get tough, however a brand must find its silver lining. The most successful brands are fluent in loyalty, as the bounty of your brand is customer loyalty. To enhance your brand, you must protect customer loyalty, it’s the core of your brand value. The ultimate fortune for a brand is brand loyalty. Your brand should be centred with love and coated with loyalty.
A brand will only blossom when its purpose is sincere, so you cannot make things up. You must be original and genuine. A vital part of branding is emotional branding, how consumers become emotionally attached to products or services – such as apple. Your brand must have the ability of changing peoples’ lives. Story, purpose and love are the perfect ingredients to stir an affectionate brand. Note, brands have feelings too – they need love just like flowers need the sun.
To conclude, your brand should be modest in expectation and honest in strategy. Whereas employees must harvest your secrets for brand longevity. Every brand must carry a scent of creativity. Ideas ignite brands, but only critical action makes dreams come true. Words can be just words but they can also be a melody to your brand, so take the above advice however you want it, but just remember emotional branding, google it at least … it certainly changed my life.
The key to branding is the story, a story that resonates and speaks volumes. A story with a melody and a rhythm that ignites the public. The story is the key to the consumers heart, and your brand must require affection, this my friend must be an obsession.
The remedy to a successful brand is its story, believe me. I said it once and I’ll say it again … it’s a marketing crime if your brand doesn’t have a story. Once the consumer understands your story, they will understand your purpose.
If you truly want to manifest a successful brand, if you want to form a connection with your customer then explain your vision, your ‘aha’ moment, the moment that triggered the action to create what you have created.
And please dream, everyday day think about what your next step to be, but don’t think and talk too much, rather act – have a just do it approach! Good luck everyone, oh … if you need Brand Consultancy then do see our price list, to be honest we’re kinda good at what we do, so give us a Moo!
I love too quick, I love so much it makes me sick.
I love with my heart, I love with all I got. I love always, and always will.
I need love, love is food. Love is everything, love is gold.
Love is a melody, love is life. Love is fragile, love is blind.
Promise me to love, and you will take flight.
Love is heavenly, love when it’s right.
Love is time, love requires fight.
Love is like an oasis, love is what you make it.
Please love, love is potent.
Love is the seed, Love blossoms.
Life’s royalty is love, it is the very essence that drives us, each second of our lives. To love is a beautiful thing, and even more beautiful is when you don’t expect love back but love unconditionally. Engrave life with love, for love is life’s silver lining. The melody of life is love and with love happiness blossoms. Love is energy, love is everything – from the one you love, to your family, friends, nature, art, food and the list goes on. Love is the seed of life, so one must condition life with love – always.
When hope is cemented in Love then you’re on the right track. You will be able to harmonise life with the simple act of giving love. Love sparkles life, love is like a beautiful flower, and the energy of love never dies. Love has an aroma like no other, an energy so powerful sent from the Divine. Love is instrumental in everyday living, love is the orchestra and you’re the composer. Love is live’s chorus, with a rhythm like no other. Please don’t forget to love people, for love is all we have.
Love is pure, love – that is all.
Life’s bounty is love which everyone experiences. Experience also lets us digest the meaning of life. Every experience is a thread, woven carefully, tailored with precision from the Divine. We should all harness the present, so that we are able to fully realise the power of love. Love can be eternal through memories. Love is real, love always. You must learn to love life. Each experience is a remedy to the meaning. Good or bad, one must learn to accept, move on and adapt. One thing is certain, we do not know everything but life is beautiful when mystery is high. So do not waste your time trying to answer questions you do not know the answers to. Simply live, and everything will make sense when it’s past tense.
It is not all downhill, there will be dark times that is for certain. Pain is like ice … eventually it melts away, so learn to love the present and distract yourself with the surroundings. There are so many distractions in life – people, nature, animals, music, art, photography, books, the list goes on. You will always have an excuse to enjoy life, every-time. Remember, only the wise appreciate the smell of coffee.
Life is a train journey, to get to your destination there will be many hurdles. Some stops will set you back, others will make you realise, whilst the rest will inspire you to continue. Along the ride, remember to laugh, as laughter is the diamond in the mine. Do not take everything too seriously, if something does not go your way then there is always another option. Make laughter your solution. Furthermore you should invest in memories, because memories are priceless. Memories are eternal, so make the most of the present. Forgive, forget, live, and love, for life can be short. It is the moment we must focus on, the people around us, and working towards hope. Life is absolute when love leads the way, because love is the stream of life.
Love is life’s chorus, so cherish it well. Infuse positivity through every day living, allow your personality to blossom with rich thoughts. Being positive will complement not only yourself, but others. Love ignites and reflects, so remember that giving love is potent to your personal well being. Be bold, magnetic, and exceptional in the moment because life is concrete with love.
The power of love is in tune with the language of the stars and the language of the stars lives in your heart. If you find yourself in doubt, listen to the sound of your heart … somehow it knows your path and the decisions you should make at the present moment. The heart is where wisdom lives, and with wisdom come positive thoughts. Remember the nectar of life is your heart, so do not ignore it.
I have a quote, “only the wise appreciate the smell of coffee” meaning people who appreciate nature, food, and of course people are the ones who truly live. Beauty is everywhere, just pay attention to the birds in the morning, the wind in the afternoon, the beaming light of the sun, the rare rainbows, the waterfalls, the rain that sustains us, the flowers, the bees, the birds, the life … isn’t it wonderful.
I will be lying if I said that I have never experienced depression, after breaking up with my first ever girlfriend, things were tough. I turned into a totally different person, and at times into the Incredible Hulk for those that were on beef. But why, why is there a need, so I changed. I changed for my mum, I changed for my loved ones, I changed and became a better person. Every night before bed I say my prayers, and every morning I do the same. Praying equals protection, it is life’s necessity.
Oh people, appreciate the smell of coffee, appreciate the goodness life has to offer. We are allowed to enjoy life, just like the sweetness of honey. It’s instrumental that gratitude is the melody to our daily habits. Remember, your pilgrimage of happiness only begins when you are grateful. So, continue loving, continue appreciating, continue creating positive nostalgic memories by painting happiness.