SIMPLICITY

Are you like me? When I first visited Paris I was amazed at the subtle yet rich brands such as Louis VuittonCartierChanelYves Saint LaurentBalenciaga … the list goes on. Some, I cannot even spell but I know how to pronounce them. I found something however that took me a while to realise, the key to their branding is simplicity. Yes, Simplicity!  

My first ever book that I read was How to Think like Leonardo Da Vinci and the very human who was part of the Renaissance period said, “Simplicity is the Ultimate Sophistication.” It was evident this is true when I read another book by Ken Segall (the right hand man for all matters Marketing to the legendary Steve Jobs). He stated that Apple were all about simplicity, I found this outstanding, but when one thinks in clarity … the iPhone has only one button at the front (everything is done via the touchscreen) I am not counting the volume, on/off button because that is standard in all phones. Even my two year old cousin used to play angry birds when the iPhone 4 was in its heyday.

So, be it Creativity, Design, or Branding everything should be simple. But by simple I mean the one that touches the 5 senses, be slick, attractive, and worthy of a purchase. Yes, that is the secret everyone however it is the most complex thing to accomplish.

Long Live Simplicity!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s