A few months ago, I was reunited with an old friend, “just come over and see what I am doing, maybe you will learn a few things or two,” said Esat Lika (the very person who was the catalyst in making my decision to start a masters).
Flashback to 2011 and he had just stepped foot into the country, my parents invited him over for dinner at our London flat. Esat being very direct, asked me why I am not considering doing a masters since I had yet to find a marketing job with only a Bachelors. So I decided to start!
Fast forward to 2015 and his persistence did not stop, in what is probably the most difficult market – Switzerland, Esso had settled well and started his own construction, scaffolding, and consulting company Lika. After a short trip to the UK, I told him that it would be an honour if I were to create a slogan that not only reflected his company but also himself, and so the slogan … QUALI+Y was born.